90s-inspired PyTV / MTV style set

The Solution: A Multi-Format Livestream Studio Production

Instead of a traditional webinar format, the conference was produced as a live studio broadcast. Studio Zandkasteel was transformed into a 90s-inspired PyTV / MTV style set, creating a distinctive visual identity that resonated with the developer community. The modular studio setup allowed the production team to switch between a talkshow table setup for host-guest conversations, a stand-up desk and newsroom setup for announcements and transitions, and a keynote presentation stage. Switching between these formats helped maintain visual variety and audience engagement during the 7.5-hour livestream event. The conference was hosted by Jodie Burchell, Cheuk Ting Ho and Will Vincent, who guided viewers through the program, connecting talks, interviews and transitions between speakers.

What is Python Unplugged on PyTV?

JetBrains brought the global Python community together for Python Unplugged on PyTV, a full-day online developer conference featuring leading voices from across the Python ecosystem. The event was produced as a professional livestream conference from Studio Zandkasteel in Amsterdam, where VIXY transformed the studio into a dynamic broadcast environment designed for a global developer audience. By combining studio production, broadcast technology and a multi-format program, the event delivered the atmosphere of a live conference to viewers worldwide. Python Unplugged has now reached 27,000 views and is still growing.

Team Lead Motion Design

“People approached me multiple times sharing gratitude for how well everything was executed.”

Kirill Malich,

JetBrains

Behind the Broadcast – Inside JetBrains PyTV’s Studio Production

“Everything ran like clockwork. The expertise level is genuinely impressive.”

JetBrains Team

The Challenge: Recreating a Global Developer Conference Online

JetBrains wanted to recreate the energy, knowledge sharing and community feeling of a global developer conference in an online format. The event had to remain engaging for more than seven hours of live programming, while delivering highly technical content to an international audience of developers. The conference featured 15 internationally recognised speakers, including contributors behind widely used Python tools and communities such as NumPy, Django, Jupyter and Hugging Face. Topics covered the full Python stack, from core development and web frameworks to data science, machine learning and AI workflows. The challenge was to combine deep technical talks with the pacing and experience of a live broadcast event.

The Result: A Seamless Global Broadcast

The event delivered a seamless seven-and-a-half-hour livestream broadcast that ran smoothly from start to finish. By combining a flexible studio setup with professional broadcast production, JetBrains successfully recreated the experience of a global developer conference for an online audience. The livestream and on-demand recording continue to perform strongly, with more than 11,000 views worldwide.

The Role of VIXY

For Python Unplugged on PyTV, VIXY provided full livestream conference production from Studio Zandkasteel in Amsterdam. The studio was transformed into a broadcast environment featuring multiple presentation setups, broadcast-grade cameras and lighting, a dedicated production control room and professional livestream infrastructure. Preparation spaces for speakers and crew, along with on-site catering and hospitality, set dressing & floor/show management ensured the JetBrains team, hosts and 15 international speakers could produce a 7.5-hour livestream conference comfortably from a single production environment.