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Product launch

Discover the innovative strides made through our recent product launches, revolutionizing industries worldwide.
Creativity and Collaboration with VIXY Live

Unveiling Innovation with an Online Product Launch

As a business owner, you understand the significance of product launches. The clock is ticking as eager fans are anticipating the start of sales. You’re excited to unveil your new service or product to the world with an unforgettable online launch. How can you make it extraordinary? The VIXY team is here to help!

Decision Paralysis?

Online product launches come in various forms. From exclusive events for select journalists—with confidentiality and strict security—to grand, exhilarating showcases for the global audience. Whether it’s a live event with an extra wow factor or pre-recorded videos that appear live to viewers, we have you covered. Host your launch in a professional studio tailored to your needs or transform your own space into a temporary studio with the help of VIXY’s team. Opt for a central program or a combination of main sessions and smaller break-out rooms. Include a chatroom if desired and decide between a moderator or a presenter. Choose a central program or a mix of main sessions and smaller break-out rooms. Add a chatroom if you like and select either a moderator or a presenter to lead the event. With countless options to explore, VIXY is here to help you design and execute the perfect product launch, tailored to your vision.

Digital Security & Immediate Data

Do you have a confidential product that you would like to showcase to a specific group of journalists or retailers? Ensuring digital security is crucial, and VIXY is committed to supporting you through this endeavor. Through our secure video platform, VLEP (Video Live Event Platform), we can implement disclaimers and/or waivers that participants must accept before gaining access to the launch. Additionally, all viewers receive a unique code to access the video, enhancing security and preventing unauthorized disclosures.

With VIXY’s webinar platform, security meets audience analytics seamlessly. You receive real-time insights on viewership, poll participation, and attendance. Marketers find this data invaluable, allowing precise targeting for follow-ups, such as sharing a replay link or offering exclusive promotions.

More Than Just Technology

VIXY Live has the expertise, technology, and experience to transform your ideas into an unforgettable event. Our team goes beyond technical details, ensuring every aspect of your product launch is expertly managed and leaves a lasting impact.

  • Collaboration with NEP

    With NEP, a prominent broadcasting company, as our shareholder, VIXY Live clients can benefit from the extensive knowledge and experience of this global powerhouse in media technology.

  • ‘Never Go Black’

    At VIXY Live, ‘Never go black’ is more than a slogan – it’s our commitment to deliver uninterrupted technology. We utilize cutting-edge techniques to ensure seamless performance.

  • Personal Contact

    We prioritize building connections – for you and with you. Your dedicated contact person at VIXY Live is committed and attentive to every detail of your event.

  • Streaming on Our Own Video Platform

    VIXY offers a secure stream from its own video platform where you can efficiently manage, deliver, and analyze your video content.

From Concept to Execution

VIXY approaches every online product launch with a fresh perspective. While our ideal timeline is six months, we thrive on challenges and have successfully executed launches in as little as four weeks! Our goal is to ensure a powerful launch because your new product deserves to captivate audiences. At VIXY, we are dedicated to making it a standout success through our specialized approach.

What to Expect When Working with VIXY:

Defining the Goal

We begin with the basics: identifying your product’s target audience, determining how to reach them, and under what conditions. The ultimate goal of your product launch shapes its content; with a clear objective and understanding of your audience, inspiring ideas emerge naturally, forming the foundation of the concept.

Project Planning

Once the program is set, VIXY Live takes care of every aspect of the execution. We arrange all technology, finalize logistical plans, and brief the teams.

3, 2, 1… We Are Live (or Not)!

VIXY supports you in preparing and executing a successful product launch. We advise on whether to go live, semi-live, or pre-recorded, and help select the ideal location. Our team includes experienced directors, technicians, scriptwriters, editors, show callers, and production staff, ensuring your product looks its best and reaches only your intended audience.

Evaluation

Following the product launch, we gather to celebrate our accomplishments and explore ways to further enhance our performance for future events.

Online Product Launches in Practice

VIXY’s creative experts have designed a variety of online product launches. For inspiration, explore the successful launches we’ve organized for Philips Hue – Signify and VanMoof.

 

Philips Hue – Signify

During the pandemic, Philips Hue – Signify embraced the motto: if the customer can’t come to us, we’ll go to the customer. Discover how they launched their new lighting collection and additional features online in collaboration with VIXY.

 

VanMoof

Commissioned by event agency WePonti, VIXY played a key role in unveiling VanMoof’s S3 and X3 e-bikes by recording and live streaming the launch from Amsterdam and Taipei. Our live stream showcased all the new features and details, with VIXY’s Live Action Cam capturing a thrilling ride through the city.

Philips Hue – Signify

VanMoof

Live event impression

stage entrance smoke
Live event warehouse Philips HUE
home studio set-up
online live event Philips HUE
live event production vixy live
warehouse studio set-up
Spreker bij livestream event
Put Our Creative Minds to Work!

Curious about the VIXY team’s ideas for your hackathon? Contact us with no obligations, and let’s explore our creative inspirations together!

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