The standard for corporate live communication: Studio Zandkasteel

Live communication has become an essential tool for organisations that want to engage stakeholders with transparency, visibility and consistency. At the same time, it is one of the most fragile forms of communication. Anything broadcast live is instantly public and cannot be edited, corrected or re-framed afterwards.

That’s why corporate organisations don’t look for temporary or purely creative fixes, but for a stable, controlled and professionally set up broadcast environment, one where technology supports the message, processes are defined, and risks are reduced to a minimum.

Studio Zandkasteel in Amsterdam was built on exactly this principle.

In corporate live communication, the location is never just a logistical decision. The setting influences tone, speaker confidence and the way audiences interpret the message.

Studio Zandkasteel is based in Amsterdam Zuidoost, an area that has grown into a mature business and civic hub. Located next to Bijlmer ArenA station, with quick access to the A10 ring road and a short travel time from Schiphol, the studio is exceptionally accessible for both national and international stakeholders.

For boards, spokespersons and communications leaders, this means a professional setting without logistical uncertainty.

The iconic Zandkasteel stands apart from traditional event venues and “creative” studios. Its architecture and interior are defined by calm, clarity and professionalism, qualities that matter when communication is under a microscope.

Studio Zandkasteel is intentionally designed to support focus: clear routing, comfortable reception areas, private meeting options and an atmosphere that builds confidence with both internal and external audiences.

This makes the studio an ideal setting for, among others:

• board-level updates and town halls
• strategic and financial announcements
• stakeholder and partner communications
• external corporate events

A common cause of issues in live events is fragmentation: multiple suppliers, temporary technical setups and unclear ownership. In a corporate context, that fragmentation significantly increases risk.

Studio Zandkasteel is built as a permanent, integrated broadcast environment, bringing all essential components together:

• a professional studio for live broadcasts
• an auditorium for a live audience
• preparation and meeting rooms
• high-end hospitality and catering
• an experienced technical and production team

For clients, this means one point of contact, one line of control and a consistent quality standard, from preparation through to the live moment.

And that control doesn’t end at the studio door. For organisations that want to extend or scale live communication digitally, Studio Zandkasteel can be seamlessly combined with the VIXY webinar platform.

Developed for professional corporate webinars, the platform supports secure registration, interactive Q&A, polling and comprehensive reporting. By bringing studio, production and platform together in one environment, organisations maintain full control of content, distribution and data,  without extra handovers or operational complexity.

For organisations communicating about strategy, financial results or sensitive topics, reliability isn’t a differentiator, it’s a prerequisite. And that applies not only to the message, but also to the technical and organisational setting in which the message is delivered.

Studio Zandkasteel is part of VIXY Live, which is part of NEP Group — an international market leader in technical production services for live events, broadcast and media. That foundation is reflected directly in working methods, quality standards and continuity.

NEP’s involvement means Studio Zandkasteel operates within an ecosystem where redundancy, process discipline and risk management are standard practice, not a marketing claim, but day-to-day reality within a global organisation.

This approach aligns with international best practices, including information security guidelines (such as ISO 27001) and corporate governance principles for external communications.

The value of a professional live environment becomes clearest in the organisations that rely on it. Studio Zandkasteel is used by leading international organisations for which live communication directly affects reputation, compliance and stakeholder trust.

Organisations that have chosen this environment for their productions include ING and KPMG. For brands like these, live communication is not an experiment, it is a carefully directed component of their corporate communications strategy.

Their objectives are remarkably consistent:

• clearly and credibly communicating strategic messages
• building confidence with internal and external stakeholders
• turning complexity into a clear, manageable narrative
• maintaining control over timing, context and interpretation

That these brands choose Studio Zandkasteel underlines the level of professionalism, reliability and governance the studio is designed to deliver.

In a world where anyone can technically go live, the real difference lies in control, preparation and professionalism. Studio Zandkasteel isn’t a generic studio,  it’s a deliberate choice for organisations that go live when it truly matters.

A setting where technology stays supportive, speakers feel at ease, and communication takes place in a context that conveys trust,  internally and externally.

Explore what Studio Zandkasteel can offer and discuss, in a calm and focused setting, whether it fits your next corporate communication moment. Studio Zandkasteel in Amsterdam provides organisations with a permanent studio environment to build a structured approach to live communication. Combined with professional direction and a reliable webinar platform, it becomes a scalable infrastructure for ongoing live communications.

Read more about Studio Zandkasteel as the foundation of a live communications programme.

When is a professional broadcast studio necessary for corporate communication?

When live communication is reputation-sensitive, reaches multiple stakeholders or supports strategic decision-making, a permanent professional studio provides greater control, reliability and consistency than temporary or decentralised solutions.

What is the difference between a webinar studio and a standard meeting tool?

A webinar studio combines professional production, direction and security with interactive software. The result is higher quality, a better viewer experience, and more control over content and data.

Is Studio Zandkasteel suitable for hybrid events?

Yes. Studio Zandkasteel is designed for hybrid productions where a live audience, on-site speakers and online participants come together seamlessly within a single control room and direction environment.

Can Studio Zandkasteel be combined with webinar software?

Yes. The studio can be combined with the VIXY webinar platform, enabling organisations to maintain full control over registration, interaction, distribution and reporting.