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When COVID-19 threatened to shut down our annual Technology Conference, we took the event online…
Tackle complexity in online videoLive event impression
What is the Philips Hue Signify IFA event?
Signify’s Philips Hue product line, the intelligent lighting system that allows users to modify light color and brightness via an app or voice command, is continually advancing. Historically, new innovations were showcased through live demonstrations at trade shows to the international press, retailers, and consumers. Recognizing the need for a more innovative and global presentation, VIXY created an online product launch that reflects the premium quality of the brand.
The Challenge: Reimagining Innovation
How do you captivate an audience accustomed to traditional trade show presentations with an online launch event? By creating a concept that perfectly mirrors the brand! VIXY designed an event with the same sleek aesthetic and versatility as the Philips Hue lighting system, elevating the product launch experience to an unprecedented standard.
The Solution: Creating a Hybrid Live Experience
To match the versatility of advanced high-tech lighting, VIXY designed an online product launch that went beyond static greenscreen presentations. Utilizing cutting-edge technology, the VIXY team crafted a visually captivating program that, despite being pre-recorded and broadcast at various times, maintained a live feel across global audiences. Product managers actively participated during broadcasts to engage with viewers via chat, ensuring an interactive experience that closely resembled a live event.
VIXY’s Role
VIXY oversaw everything for the Signify – Philips Hue online product launch—from location and visual design to production, script, and event schedule. They also managed all technical aspects. Niels Buningh, Managing Partner at VIXY, explained, “Our approach began with aligning Philips Hue’s goals with our platform solutions. We executed the chosen solution meticulously—from technology setup to production. After thorough preparation, a collective review was essential. The VIXY office was transformed into a cinema for everyone involved to enjoy the broadcast with snacks and drinks. It was a rewarding conclusion to our production efforts!”
Want to Organize an Online Product Launch?
We are happy to brainstorm with you! Feel free to contact us to illuminate – pun intended! – the possibilities for your launch event.
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